Case Study

An Efficient Future-Oritentated Media Company

An Efficient Future-Oritentated Media Company

Pages 2 Pages

ORIS/CASESTUDY/MINTZEL/09/11/E | Alle Warenzeichen und eingetragenen Warenzeichen sind Eigentum ihrer jeweiligen Inhaber. When Peter Gänßlen took over the oldest printing house in Germany in 2009, an era came to an end and things were not going too well for the company, which had been run as a family business for 375 years. High production costs, partially outdated machinery and an unfavorable cus- tomer structure got the traditional business

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