CASE STUDY AN AWARD-WINNING BOOK WORTHY OF THE HIGHEST AMBITIONS Challenge For over a decade, “the book” was never far from Joseph Deitch’s mind. Whether he was busy overseeing Commonwealth Financial Network (the financial ser - vices company he founded), exploring a new property deal for Southworth Development, or simply catching up with his son on the phone, Joe could scarcely get through a single conversation without being reminded of one of the many lessons he’d learned on his life’s jour- ney. Some were firsthand experiences, and some came from his study of Eastern and Western philosophy. The universal nature and applicability of the wealth of infor- mation he’d collected over the years were compelling him to share what he’d learned with the world. After all, what could on

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