Customer Story An analytics tool bridges the cultural divide Nu Skin develops and sells personal care products and dietary supplements in 54 markets worldwide. And its team of analysts working around the globe in these markets is representative of that diversity. T o meet the sales challenges of a global operation, however, analysts needed to overcome barriers posed by language, culture, technical expertise and geography. Brian Eastwood, a market analyst for Nu Skin, was charged with standardizing the company’s global analytics to obtain a more accurate baseline on promotional processes spanning all regions – no small task for a company whose international reach was so broad. Developing a new companywide standard Nu Skin’s strategic goal? T o improve service and growth in re

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