An ace from Fred PROJECT: Fred Perry LOCATION: London PRODUCTS USED: RECM3080 Relik Reproduction Reclaimed Oak Dryden Buckley Gray Yeoman designed Fred Perry’s new, 2,000 sq ft London flagship store in Covent Garden to be as flexible as possible, giving the label the opportunity to reinterpret the layout to suit different collections on a seasonal basis, as well as host one-off events on the shop floor. It was shortlisted for a number of awards, including the SBID International Design Excellence Awards 2015, the AJ Retrofit Awards 2015 (Retail), and the Retail Week Interiors Awards 2015. Laid out with a strong linear arrangement to emphasise the long, narrow floorplan of the Georgian townhouse and draw customers through to its heart with a sculptural representation of the Fred Perry laurel

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