Challenge – Amplifon is the world's largest hearing aid dispensing Group and in July 2006 welcomed long established British companies Amplivox+Ultratone, SieTech and Hearing Health, into the Amplifon family. As a result, Amplifon now has 144 branches across the UK and employs more than 750 people. Effective internal communication during a time of change has been a key priority as well as finding ways to reinforce the Amplifon brand across an alre

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