Case Study

American Tobacco Hotel Developer Selection Process

American Tobacco Hotel Developer Selection Process

American Tobacco Hotel Developer Selection Process Durham, North Carolina Capitol Broadcasting Company (CBC) is the developer/owner of the American Tobacco Historic District mixed-use campus in downtown Durham, which includes the Durham Bulls ballpark, significant office space, and the Durham Performing Arts Center (DPAC). In 2004, a redevelopment and restoration project was launched to transform the iconic American Tobacco Company’s campus into a unique, mixed-use development. The goal was to invigorate the downtown area and preserve the historic fabric of the community. Included on the site was a 10,000 square-foot parcel that could be developed as a hotel. The development concept consisted of an urban ‘wrapper’ design that would wrap the DPAC parking garage on two sides with

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