American Tire Distributors Rolls Out Success. CaseStudy That’s why when it comes to ensuring that business continues to roll along, American Tire Distributors (ATD) relies on LiveAction. As one of North America’s largest, independent suppliers of tires to the replacement tire market, ATD has an expansive IT network supporting more than 5000 employees, 140 distribution centers, and more than 70,000 customers. Since ATD procures tires from manufacturers and ships them to resellers, the network is where the rubber meets the road in connecting distributors, employees, and customers. Most people don’t think about tires every day. Yet without them, many of us couldn’t get to our jobs, or school, or the hospital, or be able to acquire the goods we rely on to work and live—wheth

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