Case Study

American Standard Heating and Air

American Standard Heating and Air

Pages 1 Pages

Objective American Standard added out-of-home to their current media mix and successfully increased website traffic as well as brand awareness. Rationale “High visibility in high traffic locations provided a great way to enhance the current radio and TV campaigns running. We are using a local sports celebrity as an endorser and outdoor provided another visual element of the campaign that hits the same audience day after day.” Audience Adult

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