OUTFRONTmedia.com Testimonials Walk-in Weaves introduced out-of-home advertising into their campaign to build awareness among African-American women. Highlights: Walk-In Weaves wanted to increse its brand recognition and generate new business among African-American women in Atlanta. Details: Their media buy consisted of transit shelters, bus kings, dioramas, and rail car cards in the Atlanta market area. Rationale: The small local business de

Join for free to read