AMERICAN FIDELITY ASSURANCE GETS SMART WITH DATA ASG Data Intelligence Delivers Actionable Insights to Drive Business Value DATA INTELLIGENCE CHALLENGE American Fidelity Assurance Company, founded in 1960, knew that they had to become data-centric to be competitive in their markets. A supplemental benefits provider, they serve more than one million customers and are constantly collecting data. American Fidelity’s goal is to provide the most value-added service possible. T o do that requires knowing who the customers are, both internally and externally, and knowing what the customers want and need. Data is the best way to get there at scale. Over the course of six decades, American Fidelity’s data ecosystem had evolved to include literally hundreds of applications - full of data that w

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