About the company American Express Global Business Travel (GBT) is the world’s largest business travel provider with 16,000 travel professionals in more than 140 countries, managing over $19 billion a year in corporate travel spend and serving 37 out of the 100 largest travel spenders in the US. American Express GBT wanted to protect and increase market share by differentiating its core services. Challenges ¦ Increase market share with a strategic investment in smart analytics for travel booking ¦ Show clients how booking directly through the system instead of personal cards lowers costs ¦ Offer buyers (head of finance and department managers) insights on employee spend and travel savings ¦ Increase sales win rates and shorten sales cycles Results ¦ Deployed in six months versus years

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