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Amena Relies on Informatica Data Integration Platform to Implement New CRM System and Maintain Competitive Advantage

Amena Relies on Informatica Data Integration Platform to Implement New CRM System and Maintain Competitive Advantage

Informatica
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SUCCESS STORY “I don’t know of another company in the world that adopted a whole new CRM system while remaining fully operational. In this sense, the Avanza project is a pioneer.” —Bernardo Gallego, Avanza Project Manager, Amena Part of France Telecom, Amena is a mobile telephone operator that serves 9 million customers in Spain. The Challenge Since its inception in 1999, Amena has experienced explosive growth. In 2001 the company nearly quad

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Related Solution Sets

Telecoms Industry
CRM (Customer Relationship Management)

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