Case Study
Amadeus Helps Which? Get Closer To Its Customers
Challenges Since it published its first magazine from a garage in East London in 1957, Which? has become the UK’s most trusted and respected champion of consumer rights. Throughout its history the organisation has been a pioneer of campaigns like lead-free paint for toys and in establishing many consumer protection organisations and laws in the UK and internationally such as the Food Standards Agency and Consumers International. Whic