Alton Towers - promotion effectively sends newspaper sales soaring and increases park capacity

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Back in 1999 the UK's best-selling newspaper The Sun contacted GFM to help them and their partners at Merlin Entertainments with a large scale ticket promotion, designed to boost newspaper sales and increase park attendances. This promotion needed to be managed in its entirety from concept generation through to processing and fulfilment; requiring input from many different departments and creating various logistical challenges.

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Alton Towers - promotion effectively sends newspaper sales soaring and increases park capacity

Alton Towers - promotion effectively sends newspaper sales soaring and increases park capacity

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