Case Study ALPLA is possibly the biggest company you’ve never heard of. Its products can be found in almost every household in the developed world and it generated sales of €2.84 billion in 2011. Yet it is hardly a household name. Challenge The need for a global overview The Austrian plastics manufacturer produces packaging solutions for the world’s biggest Fast Moving Consumer Goods (FMCG) brands, including Coca Cola, Unilever and P&G. From bleach to motor oil, fabric conditioner to ketchup, the chances are ALPLA designs and manufactures the packaging. It has 148 factories in 39 countries and continues to expand, particularly in China and South America. This global presence coupled with increasingly close ties to its customers (many of which have inhouse ALPLA manufacturi

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