CLIENT OVERVIEW Alpine Shop is an Independent Specialty Outdoor Retailer that provides World Class Service to their customers by outfi tting them with equipment, inspiration, and education. What began in 1973 as a small climbing shop in Webster Groves, Missouri, now serves almost every type of outdoor enthusiast from backpackers, hikers, campers, paddlers, and cyclists, to snowboarders and skiers. Aft er over 35 years in the business, it is Alpine Shop’s vision to see Generations Transformed by Discovery Outdoors. CHALLENGE FOR CLIENT Alpine Shop desired a solution to create loyalty and receive feedback to improve their customer service both in-store and online so managers could act if needed. Because Alpine Shop has fi ve retail stores in separate locations, it knew it coul

Join for free to read