Case Study

AlmapBBDO Case Study

AlmapBBDO Case Study

Pages 2 Pages

Overview AlmapBBDO was the most awarded adver- tising agency in the world in 2004, 2005, and 2010, according to the Gunn report. It was also the Agency of the Y ear at the Cannes Film Festival in 2000, 2010, 2011, and 2016. Challenge As an advertising agency, AlmapBBDO man- ages high profile client campaigns which in- volve exchanging lots of large, high resolution graphical and video files, often up to 10MB per file. These contain very sensitive infor- mation and if a campaign message is leaked prematurely this could have disastrous conse- quences, both for AlmapBBDO and the client. Ranieri Correa, IT Manager for AlmapBBDO, ex- plains the problem: “As a creative agency we use Mac and PC platforms, and a lot of our files are web-based or reside on mobile devices. Our client-fac

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