CASE STUDY Allied Irish Banks The Customer Allied Irish Banks is a digital banking institution with multiple award-winning applications for mobile banking. It came into existence in 1966 as a result of the amalgamation of three other banks, and currently has more than 300 branches and head-office sites with more than 500 offsite ATMs and merchant devices. With a focus on supporting economic recovery in Ireland, AIB provides banking services to individuals and businesses—particularly small to medium enterprises. Personal banking services range from mortgages to insurance to investments, and business services include credit cards, merchant services, financing, and pension and retirement funds. The Challenge The majority of AIB’s banking transactions take place away from the branch

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