Allied Beverage Group, LLC, New Jersey’s leading distributor of wines and spirits, provides a LANSA-based web solution to its customers and sales representatives. The site, developed with the help of LANSA business partner Strategic Business Systems, offers sophisticated facilities for ordering, managing retail incentives, customizing ShelfTalkers and access to accounts receivable, invoice images and product content. Rafael Ramos, CIO at Allied, says, “The wine and spirits industry is extremely competitive and just offering aggressive pricing is not enough. You have to excel in service as well. The site helps us to enhance our level of service to our customers. Our initial motivation was not online ordering, it was about delivering timely and accurate information to our customers.”

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