The Business Case for Buy Vs. Build in Rapid Prototyping Environments by Mike Prorock Summary: Meaningful data hinges on action, and without the right analytics platform, data is basically meaningless for the majority of users. Learn why mesur.io decided to buy vs. build, and hear the impact that decision has had on our development time, market position, and customer satisfaction. Body: In today’s tech world, having enough data isn’t the problem. We’ve all heard the unfathomable number of how much data is created everyday—2.5 quintillion bytes to be exact—but what does that mean and why is it important? In the early 2000s, while earning my degree in marine science, I worked on a project tracking animals and environmental conditions. By attaching a simple tag to

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