Despite the fact that shoppers do at least half of their e-commerce spending through marketplaces, digital platforms still find it challenging to align increasing visitor traffic with profits. Online retailers often find themselves pressured by tough competition from e- commerce giants: Amazon, eBay and Alibaba on one side, and constantly emerging niche competitors on another. This is the challenging position one of our clients found themselves in. A local division of an international niche e-commerce platform, they sold millions of items through their website and app online marketplace from third-party sellers. The client believed the value being generated for their targeted customers had grown and shifted in the last two years. They asked us to re-evaluate their geograp

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