ALIGNING INTELLECTUAL PROPERTY MANAGEMENT WITH BUSINESS OBJECTIVES Situation The law department for an automotive company lacked a standard global intellectual property process, resulting in increased spending on outside counsel and limited visibility into how the IP work was allocated and handled. Solution Morae Global: • Refined and clarified the roles and responsibilities across in-house counsel and legal staff, including expansion of the intellectual property department to move a greater portion of patent prosecution work in-house. • Mapped all patents to their associated product offerings. • Implemented technologies to increase accuracy in internal reporting and to analyze the portfolio against the competitive landscape. • Unified intellectual property management processes glob

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