Align Disparate Staff from Far-Flung Offices In the fall of 2014, Gordon’s IT group deployed the PoPin crowdsourcing platform to brainstorm new ways to col- laborate more effectively, and to address ongoing cultural differences between the separate acquired entities. The initial online sessions took place over two days in October 2014, when team members were asked to submit ideas for how to improve their operations. A total of 170 ideas and

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