Success Stories Alfa Laval Streamlines the Digital Customer Journey with inRiver inRiver.com I © 2020 inRiver Industry: Manufacturing Company Highlights €4 Billion Annual Revenue 170,000+ Employees 100+ Countires Served Founded in 1883, Alfa Laval is the global leader in heat transfer, separation, and fluid transportation handling technology. Time and time again, Alfa Laval has proven its ability to adapt to customer challenges and help optimize the performance of their processes.Challenge In 2012, the leaders at Alfa Laval recognized customer demands for better online sales services. Without a streamlined digital customer journey, they risked losing market share to competitors that were modernizing their offerings. This realization kickstarted a two-year project to create

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