As the seventh-largest US-based carrier, Alaska Airlines flies to 90 destinations in three countries, and also code-shares with a wide range of other airline partners. Since 1932, Alaska Airlines has grown from a small regional airline to a national carrier, and along the way has become a leading recipient of awards from a wide range of consumer publications and industry bodies. Lacking the marketing budget of a United, Delta or US Air in such a competitive market, Alaska Airlines needed a way to disproportionately impact the market. To that end, the airline has become a leader in electronic innovations, being one of the first to introduce personal, handheld entertainment devices for travelers (digEplayer), as well as pioneering online check-in back in 2005. Alaska Airlines was

Join for free to read