1 800.443.9441 | www.blackbaud.com PARTNER & CUSTOMER SPOTLIGHT Akron Zoo While the animals are at the heart of its mission, the Akron Zoo is equally committed to caring for nearly 400,000 visitors a year. With the adoption of the leading solution for general admission cultural organizations—Blackbaud Altru®—and supporting XTruLink solutions from Blackbaud partner SwipeTrack, the Akron Zoo is providing a more welcoming experience for visitors and effectively encouraging them to become more deeply engaged supporters. Akron Zoo serves supporters more completely by simplifying its software setup It’s hard to imagine that the Akron Zoo, home to more than 1,000 animals, all started with two bears in the early 1900s. Yet the zoo now delights visitors and strives to turn them

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