In February, Apartments.com wanted to run a two-week campaign to increase SMS opt-ins from consumers in order to drive traffic during the height of apartment rental season. T o accomplish this goal, Apartments.com relied on Airpush to help create a successful strategy with a 24-hour turnaround time. At the time, the target cost per acquisition (CPA) was set at $3.00. Airpush developed a mobile click-to-SMS campaign in order drive opt-ins t

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