Case Study
Airfare & Hotel Price Tracking Proves to be a Slam Dunk for the National Basketball Association
© 201 7-2018 Yapta, Inc. All rights reserved. yapta.com zßz t Airfare & Hotel Price Tracking Proves to be a Slam Dunk for the National Basketball Association Business Challenge and Opportunity The National Basketball Association (NBA) is a global sports and media business built around 3 professional sports leagues, the NBA, the Women’s National Basketball Association, and the NBA Development League. The league has established a major international presence with offices in 13 markets worldwide, games and programming in 215 countries and territories in 47 languages, and NBA merchandise for sale in more than 125,000 stores in 100 countries on 6 continents. As an organization of approximately 1,500 employees orchestrating and executi