CASE STUDY The Company The Dallas Mavericks (also known as the Mavs) are a professional basketball team based in Dallas, Texas, USA. They are members of the Southwest Division of the Western Conference of the National Basketball Association (NBA). Founded in 1980, the Mavericks have won three division titles (1987, 2007, 2010) two conference championships (2006, 2011) and one NBA Championship in 2011. The Mavericks current home is The American Airlines Center in Dallas Texas. The Mavericks are currently owned By Mark Cuban. Pixel Jar (the Mavs’ digital agency) is a Southern California based web development firm specializing in worldwide custom WordPress development. Although a small boutique firm, Pixel Jar serves clients all over the world and in all different walks of life. Their

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