Overview India’s fifth largest global system for mobile (GSM) communication service provider has over 90 million subscribers across the coun- try. Aircel Limited, headquartered in Gurgaon, Haryana, provides voice and data services, postpaid and prepaid plans, Internet and broadband wireless access, and business communication solutions. One of India’s leading innovative mobile service providers, Aircel, is credited with the fastest 3G roll out ever in the Indian telecom space. Challenge Aircel has constantly been at the helm of intro- ducing innovative and value for its money prod- ucts and services for its customers—whether the Aircel Pocket Internet, taking the first step in making 3G affordable for the masses or launching revolutionary industry first data products aimed at f

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