Bing Search Advertising Case Study | Air New Zealand | Updated December 9, 2013 Air New Zealand’s marketing team has earned quite a reputation for innovation and the application of humour to their online safety videos, taking a unique approach, which allows them to entertain their customers and create some serious viral horsepower. Having done a disco version in 2012, they enlisted hobbits, elves and orcs to assist in their Hobbit-i

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