Case Study

AIA achieves historic rollout of first-in-market technology to insure customers using Kofax e-signature solution

AIA achieves historic rollout of first-in-market technology to insure customers using Kofax e-signature solution

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AIA achieves historic rollout of first-in-market technology to insure customers using Kofax e-signature solution SUCCESS STORY FOR INSURANCE CHALLENGE When AIA launched its iPoS (Interactive Point of Sales) project in Singapore in 2012, the goal was to help AIA advisors prepare less for customer meetings and spontaneously go from one customer meeting to another without having to carry brochures, flyers, forms and supplements for various situations. AIA sought a way to engage customers via an interactive sales process that helps advisors give customers a better and deeper understanding of how AIA products meet their personal needs and aspirations. It was important to have a complete and completely paperless sales process on a tablet, and therefore, e-signatures were a criti

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