CASE STUDY Based in Cape Town, South Africa, Ahead Trading owns 21 KFC restaurants throughout South Africa. Beginning in 1995, Ahead Trading opened their first KFC location in Upington, South Africa. After opening their Springbok and Kraaifontein outlets, they focused on acquiring and developing restau- rants in Western Cape. In 2006 the Southern Cape expansion was followed by the openings of Mossel Bay and Plettenberg Bay. From 1995 to

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