Case Study

Agile tools support the growth of leading Nordic pet retailer

Agile tools support the growth of leading Nordic pet retailer

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Musti Group has an over 270-store chain of pet specialty retailing that annually serves over a million pets and their “parents.” The company has grown to be more than ten times bigger than its closest competitor in the Nordic market. On top of its wide network of physical stores, digital channels bring 25% of Musti Group’s sales, and it’s growing the fastest. The company operates with brand names like Musti&Mirri (Finland), Arken Zoo (Sweden) and Musti (Norway). Driving change with an agile team and the right tool Tiina Hietamies, Musti Group’s Head of IT Support Service, explains: “In 2016, Musti Group’s IT was in a state of chaos with high risks to the business. There was no visibility to operations, no group-wide systems, and quality of data and competence of the t

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