The Opportunity. In 2007 one of the world’s largest non-profit scientific and educational organizations built a site to serve as a user-generated community for showcasing original photography from around the world. The project quickly became one of the organization’s most highly trafficked websites, and by 2012 was accumulating an average of 65,000 monthly visitors. To keep up with its growing user base, our client wanted to generate eve

Join for free to read