Agency Increases Leads by 21% and Reduces CPL by 21% SCUBE marketing is a digital marketing agency focused on improving paid search, paid social, and display campaigns for lead generation and e-commerce companies. Even though most companies come to us to improve revenues and increase profitability of their digital marketing campaigns, we have noticed that almost all of them need help with their analytics, specifically with: Tracking everything to enable data-driven decisions for making better marketing investments Attributing leads to their marketing channels to calculate accurate ROI Today I will show you what you need to track and improve your campaigns using newly available data. I will use a law firm client as an example, because: 1. Their business is heavily focused on lead generation

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