Case study Ageing Societies: Challenges and Opportunities Who do you think should look after you when you are old? What illnesses do you fear the most – and how likely are they to occur? And how old do you have to be to feel ‘old’, anyway? Our report for BUPA Health Dialog explores reactions to these questions across twelve countries. Its ? ndings are analysed and contextualised by Dr Jose-Luis Fernandez and Dr Julien Forder, Principal Rese

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