IBM Software Consumer products A.G.Barr obtains rapid insight into brand sales Gaining comprehensive business intelligence with an IBM solution from Barrachd Overview Customer challenge Drinks manufacturer A.G.Barr wanted to find a way to analyse sales and profitability across an increasingly complex portfolio of brands – but with numerous data sources and reporting systems, consolidating the data and breaking it down from a brand perspective was a complex and time-consuming task. Solution Barrachd, an IBM Business Partner, helped A.G.Barr create a central data repository based on IBM InfoSphere TM Balanced Warehouse and integrate it with the company’s three key sales systems. IBM Cognos ® 8 Business Intelligence was chosen as the company’s standard reporting solution,

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