Challenge: Engineering teams designing new product architectures for future business opportunities relied primarily on spreadsheet-based, bottom-up, cost estimating methods, which limited their affordability engineering capabilities in areas such as the costs they could verify, the number of design options they could price, and the life cycle costs they could forecast with confidence. Solution: Increase the use of parametric estimating with PRICE® TruePlanning® for early cost estimates of conceptual designs that can provide viable solutions for future business opportunities. Leverage access to PRICE support on how to best approach new cost estimating challenges. Results: Engineering teams are empowered to innovate and explore more design options with new capabilities to price analy

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