Affin Hwang Asset Management, a leading Malaysian asset management firm, embarked on a digitization initiative to modernize its operations. Using Confluent and Apache Kafka, the company replaced slow, batch-oriented processes with real-time data streaming, improving system integration and customer experience. This transformation reduced time-to-market from months to weeks, eliminated day-long data access delays, and opened new business opportunities, including products with dynamic pricing and partnerships with third-party eWallet providers. The firm also integrated data from multiple digital touchpoints into a unified 360-degree customer view, streamlining operations and reducing cloud data costs.

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