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AEP turns to UserTesting to help optimize mobile customer experience

AEP turns to UserTesting to help optimize mobile customer experience

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Case Study AEP turns to UserTesting to help optimize mobile customer experience CUSTOMER PROFILE THE GOAL THE RESUL T Combine AEP’s separate mobile and desktop customer portals into a single beautiful website optimized for all devices. Large electric utility incorporates user tests into mobile- first redesign of customer site, leading to intuitive, rich experience for visitors on all device types. Headquarters: Columbus, OH Founded: 1906 In

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