Understanding the Challenges LAMAR Home to more than 14,000 students, Lamar University is one of the fastest growing universities in Texas and is a member of the Texas State University System. Lamar offers more than 100 programs of study leading to Bachelor’s, Master’s and Doctoral degrees. The 270 acre campus in Beaumont is about 90 miles east of Houston and about 25 miles west of Louisiana. Members of the Lamar Athletics management team did not have a high level online store and had developed a new brand initiative that it wanted to roll out effectively. Additionally, Lamar was in the process of adding Football as a sport and desired to have a broad selection of products including Football related apparel including personalized jerseys for men, women and youth. Setting New Objectives The

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