Tapad Generates 7- to 11-Percent Lift in Click-Through Rates?Across Multiple Devices?With Digital Element’s Versatile IP Geolocation Technology
Tapad Generates 7- to 11-Percent Lift in Click-Through Rates?Across Multiple Devices?With Digital Element’s Versatile IP Geolocation Technology
2 PagesSuccess Story Scenario U.S. homes now boast more than half a billion devices that are connected to the Internet and deliver apps, bringing the average number to 5.7 per household, according to a March 2013 report from global information company The NPD Group. As the number of devices continues to grow, advertisers are turning to ad technology innovators such as Tapad Inc. to help deliver consistent ads across multiple platforms: from
