WHITEPAPER Admin’s guide to maximizing Salesforce ROI How to employ intelligent automation to close gaps, improve efficiency, and drive better adoption of Salesforce across the enterpriseAdmin’s guide to maximizing Salesforce ROI | 2 Why a focus on ROI is key Most companies don’t have an endless supply of cash to burn. So, when they make a considerable investment in new systems and business operations solutions like Salesforce, it’s imperative their investment sees a strong return in a reasonable timeframe. Promoting user adoption helps drive this ROI, as creating systems that support commercial operations—and ensuring they are effective for employees—is part of any company’s mission. Salesforce has become indispensable to many successful organizations, but teams often stil

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