Case Study

Adidas

Adidas

Pages 2 Pages

adidas Case Study Website: http://www.adidas.com Background For over 80 years adidas has been part of the world of sports on every level, delivering state-of-the-art sports footwear, apparel and accessories. Today, the adidas Group is a global leader in the sporting goods industry and offers a broad portfolio of products. Challenges In 2002 and following the launch of a new company website, adidas encountered a

Join for free to read