Addressing Google Algorithm: Sparkroom Addresses Impacts of Google Algorithm for Organic Search
Addressing Google Algorithm: Sparkroom Addresses Impacts of Google Algorithm for Organic Search
2 Pagessparkroom.com / 877.423.1366 / sales@sparkroom.com 4/2015 CASE STUDY Addressing Google Algorithm Sparkroom Addresses Impacts of Google Algorithm for Organic Search BA CKGROUND Petersons.com, a leading source of information for college-bound students and their parents, is heavily dependent on organic traffic. In 2012 and early 2013, Petersons.com was ranking within the top three results for important, high-traffic keywords and organic
