Adding Customer Reviews to Increase Revenue Hodges Badge Company Increases Revenue Per Visit by 67 .44% Hodges Badge Company Increases Revenue Per Visit by 67%. Hodges Badge Company is the leading manufacturer in the U.S. of custom ribbons, medals, plaques, sashes, and buttons to celebrate achievements across athletics, academics, equestrian shows, and more. Founded in 1920, and family-owned to this day, Hodges Badge Company has a near-century long standing as the top provider in this field. Challenge The Hodges Badge team believed that adding customer reviews to its product pages would cultivate a sense of trust among online visitors and incentivize them to make a purchase. Working with E XC LUSIVE (which specializes in ecommerce growth), the team at Hodges Badge decided to t

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