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Ad Bidding Model For A Telecom Company In Us

Ad Bidding Model For A Telecom Company In Us

Tiger Analytics
Pages 2 Pages

Business Problem Our client wanted to develop a framework for com- peting in RTB auctions for online advertisement placement opportunities. In this engagement, our client wanted a prototype approach for determining the amount to bid on an advertisement placement opportunity, taking into account likelihood that the ad would be viewed, using website, ad placement and user information. In order to test the solution proposal, Tiger Analytic

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Telecoms Industry

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