Case Study

Video On Demand Forecasting For An Advertising Solution Provider In Us

Video On Demand Forecasting For An Advertising Solution Provider In Us

Pages 1 Pages

Business Problem Our client generates playlists from the content and a number of advertisements based on the selected program and sells this advertising space to cable companies. Currently advertising is based on selling a fixed number of ad slots to advertisers based on demographic and programming criteria. Since VOD is on demand, the number of ad slots corresponding to a specific program, for example, is not known in advance. This r

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