CUSTOMER STORY Industry: Financial services Location: London, United Kingdom Size: 200+ employees ActivTrades bets on ServiceNow to accelerate business growth and innovation Reduction in discovery time for complicated requests Maximum age of service tickets Requests now fulfilled through self-service 99% 1hr ActivTrades reengineers its IT service delivery approach to fuel business growth ActivTrades, a leading independent broker, supports its employees’ diverse IT requirements through a 20-person IT operations team. However, as the organisation grew, it became increasingly clear that its home-grown ticketing system could no longer provide the support the business required. “We were using a free, open source system to deliver IT support that had been configured by num

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